Most studies of drinking by college students have focused on individual factors like attitudes, and have relied on self reports. A uniquely designed study instead had researchers visit college parties, gathering data on the spot. Findings revealed that drinking games and themed parties are associated with higher levels of drinking.
"Most studies use survey methods that require people to recall their drinking behavior -- days, weeks or months prior -- and such recall is not always accurate," noted J.D. Clapp, director of the Center for Alcohol and Drug Studies and Services at San Diego State University and corresponding author for the study. "By going out into the field and doing observations and surveys, including breath tests for alcohol concentrations, we were able to mitigate many of the problems associated with recall of behavior and complex settings."
"In addition," said James A. Cranford, research assistant professor in the Department of Psychiatry at the University of Michigan, "this study is unique in its focus on both individual- and environmental-level predictors of alcohol involvement. Rather than relying on students' reports of the environment, researchers actually gained access to college-student parties and made detailed observations about the characteristics of these parties."
"Both individual behavior and the environment matter when it comes to student-drinking behavior," said Clapp. "At the individual level, playing drinking games and having a history of binge drinking predicted higher BrACs. At the environmental level, having a lot of intoxicated people at a party and themed events predicted higher BrACs. One of the more interesting findings was that young women drank more heavily than males at themed events. It is rare to find any situation where women drink more than men, and these events tended to have sexualized themes and costumes."
"Conversely," added Cranford, "students who attended parties in order to socialize had lower levels of drinking. Interestingly, larger parties were associated with less drinking. Dr. Clapp and colleagues speculate that there may simply be less alcohol available at larger parties, and I suspect this may be the case."
"From a methodological standpoint, our study illustrates that is possible and important to examine drinking behavior in real-world settings," noted Clapp. "It is more difficult than doing web surveys and the like, but provides a much richer data set. Secondly, environmental factors are important. Much of the current research on drinking behavior focuses on individual characteristics and ignores contextual factors. Yet both are important to our understanding of drinking behavior and problems."
On a more practical level, Clapp urged caution on the part of party hosts as well as guests. "Hosts should not allow drinking games and students should avoid playing them," he said. "Such games typically result in large amounts of alcohol being consumed very quickly - a dangerous combination." He and his colleagues are currently testing party-host interventions that may help, and also plan to further examine themed parties in greater detail, other alcohol-related problems occurring at all types of parties, and drinking in a bar environment.