Friday, January 11, 2008

ID Meth Project Off Ground

ID has launched its Meth Project, based on a successful public info campaign in MT. They’re getting public support enough to make a decent run at it. The most interesting thing in the story to me, though, was this bit on MT’s program’s impact on its young people:

The Idaho Meth Project is an exact replica of the Montana Meth Project, which began in 2005, Ronk said. The campaign was designed by billionaire and part-time Montana resident Thomas Seibel.

According to a survey by the Montana Office of Public Instruction, the number of high school students who said they had used meth at least once declined to 4.6 percent in 2007 from 13.5 percent in 1999.

"When you get that low, you're really drilling down to the at-risk kids," said Montana Attorney General Mike McGrath.

The Montana project also reported that in 2005 when the campaign started, the state ranked fifth in the nation in meth use. In 2007, the state ranked 39th. That bodes well for Idaho.

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